Sunday, April 19, 2015

Lilly Pulitzer for Target: how I spent my Sunday morning and what I scored.

             
  I’ve been eagerly anticipating the Lilly Pulitzer collection at Target ever since I heard it announced months ago.  When the look book and video promo came out recently, I salivated.  It’s an iconic brand: the bright, cheerful prints are instantly recognizable, and in my opinion, beloved.  My friend and I experienced the madness that was the Missoni for Target collection several years ago, so we were prepared for today’s madness.
                First, we searched the look book and came up with a general idea of what we both wanted, which included women’s clothes, accessories, girl’s clothes, and home goods.  Early this morning my friend went online to determine which of the 3 stores near us had the most stock.  Armed with that info and a passion for designer clothes, we decided to get to Target by 7:00 a.m. at the latest.  I dropped her off at 7:00 and did a quick Starbucks run to fuel us for the shopping frenzy ahead.  We were 3rd and 4th in line.  By the time I got back with coffee, she had made friends with the other 2 gals in front of us and we brainstormed how to outsmart and out shop the 96 or so people lining up behind us.  My friend decided to run to the girl’s section first to grab whatever she could for each of our daughters.  My task was to make a bee line for the women’s section and grab both our sizes in whatever I could.  The other ladies were particularly interested in home goods and promised my friend coffee mugs, if she could get her hands on them.
                Target opened their doors at 8:00 and the crowd made Good Friday look small time.  My cart was full in 5 minutes.  I grabbed several sizes of dresses, tops, shorts, and pants, along with all of the other women doing the same.  10 minutes later the racks were empty.  My friend came back with her cart full of girl’s clothing and she scored us each a beach tote.  We spent the next hour or two trying on and deciding what to keep and what to put back.  I came home with more than I intended and really hoped my girls would not like what I chose for them.  No such luck.  They liked it all.  I’m making myself return a few things, and keeping the items that I really love and will wear or use often. 
                When we finally left the store, I was disappointed that I was not wearing my FitBit.  I’m pretty sure I walked thousands of steps all across Target.  Oh well, other than that, it was a very fun morning with my good friend and 100 women in Portland who love Lilly. Who knew?
                Wishing you fun with fashion!
                Love,
                Rebecca